[Podcast] Building Business Models & Monetizing Events with Michelle Villalobos

By Jane Atkinson

In this episode, learn all about building business models & monetizing events with Michelle Villalobos.  Michelle didn’t just think about it, she used live events to scale her business beyond speaking. Michelle is a speaker, coach and, personal branding expert who has hosted many successful live events. Listen as Michelle walks the listeners through how she did it; from getting your first event off the ground, all the way to scaling and monetizing events.

Topics Discussed:

[1:40] How did Michelle get her start?

[4:04] Michelle talks about some of the flashpoints that accelerated her career.

[7:54] Michelle went against the grain and changed her business model.

[15:01] Michelle discusses putting on her first live event.

[23:00] How did Michelle keep pushing forward to make her events better?

[27:03] Is starting small a good strategy?

[28:00] What mistakes do speakers often make in their marketing?

[31:58] Michelle pulls back the curtain on her own business model.

Want to hear more episodes of the Wealthy Speaker podcast? Check out the podcast episode archive, here.