A key marketing strategy for any business, speaking businesses included, is building a list of qualified prospects that you can market to and nurture from prospect to customer. This month’s #SpeakerSuccessTip is focused on rethinking your strategy for list building.
The days of ‘Sign up for my newsletter’ are gone. People have become way too protective of their information and don’t want a lot of noise showing up in their already overflowing inboxes. Keeping that in mind…what can you offer them that has value. What can you offer them that they look forward to seeing in their inbox each week or month?
If you want to land in their inbox, you need to think outside the box about how you can add value and find a better way to capture them.
See you soon, Wealthy Speaker!