Who Is Your Perfect Audience?

By Jane Atkinson

Many of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers. And Frank is all in on sales audiences. Defining your perfect audience is a crucial step in picking a lane. As I have explained many times in the past, choosing a specific topic […]

Are you Connecting with Your Audience?

By Jane Atkinson

What are the best methods for connecting with your audience? Being real with your audience, being flawed, being human and showing up authentic is really the only way to connect with them. If you try to be someone that you’re not, it may not work. Audiences can sense inauthenticity no matter what your words say. What you want to present is the best version of yourself. Powerful, yet humble; smart, yet approachable. If you try […]