[Podcast] Accelerating Your Speaking Business with Kindra Hall

By Jane Atkinson

Kindra Hall has built her brand on storytelling. As a speaker and consultant (and soon-to-be author), Kindra has helped an impressive roster of corporate clients harness the power of storytelling to connect with their audiences. Kindra discussed some of the key decisions that have taken her from her early days to the in-demand authority that she is today. Listen Now! Or Watch Now! Show Notes: 1:38 How did Kindra make storytelling her lane? 5:49 Kindra had […]

[Podcast] How to Give a Speech that is Memorable, Magical & Motivational with Dr. Willie Jolley

By Jane Atkinson

Dr. Willie Jolley is a Hall of Fame speaker, an author, and host of his own radio show. As you might guess, he’s also a wealth of information when it comes to speaking. Willie drops by to deliver some empowering advice on how to craft and deliver a truly amazing keynote and how to tell a captivating story. Listen Now! Show Notes: 5:50 What is it specifically that Willie’s clients want? 8:21 There’s a much bigger […]

Get Paid to Speak: 3 Keys to Getting Started

By Jane Atkinson

Many of our blog posts are for people who speak for a living. However, what if you are just getting started? Here are a few key ideas for those of you who have a desire to become a professional speaker and need to know the first steps to get started. For you seasoned speakers, these ideas can be used as a refresher checklist and something to share with emerging speakers who reach to you for help. Pick […]

3 Tips for Effective Positioning

By Jane Atkinson

In the world of professional speaking market positioning can influence your overall branding. Definition of market positioning: “An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer’s mind.” The ability to really influence or persuade perception can start with a brief introspective of 3 branding components. 1. Is Your Brand Sticky? 2. What’s […]

Brand Part I: Is Your Brand Memorable?

By Jane Atkinson

A brand is a concept or idea that helps to distinguish you from everybody else. – It may be a personal brand, ie.: Dr. Phil, which may work if you have a large following who know you mostly by name…. OR – it may be based on your work (my preference) ie: Red Zone Marketing (check out what Mary Beth is doing, she’s really sharp) www.redzonemarketing.com. OR A book title might also be a great brand. (ie: 7 Habits, Who Moved My […]