In the world of professional speaking market positioning can influence your overall branding. Definition of market positioning: “An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer’s mind.” The ability to really influence or persuade perception can start with a brief introspective of 3 branding components. 1. Is Your Brand Sticky? 2. What’s […]
