3 Tips for Effective Positioning

By Jane Atkinson

In the world of professional speaking market positioning can influence your overall branding. Definition of market positioning: “An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer’s mind.” The ability to really influence or persuade perception can start with a brief introspective of 3 branding components. 1. Is Your Brand Sticky? 2. What’s […]

Brand Part I: Is Your Brand Memorable?

By Jane Atkinson

A brand is a concept or idea that helps to distinguish you from everybody else. – It may be a personal brand, ie.: Dr. Phil, which may work if you have a large following who know you mostly by name…. OR – it may be based on your work (my preference) ie: Red Zone Marketing (check out what Mary Beth is doing, she’s really sharp) www.redzonemarketing.com. OR A book title might also be a great brand. (ie: 7 Habits, Who Moved My […]