How to Expand and Grow Your Brand with Cheryl Cran

By Jane Atkinson

In order to create a successful company, you need to invest the time and effort to make (and keep) yourself known.  Sometimes this requires tweaks to your marketing while other times, a complete reinvention is required. Today, on The Wealthy Speaker Podcast, I am excited to discuss this and much more with my long-time friend Cheryl Cran. Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]

[Podcast] Bob Burg on Building Your Brand with Licensing

By Jane Atkinson

  Listen to this podcast to hear Bob Burg discuss topics on building your brand with licensing.  For Emerging and Advanced Speakers: Bob Burg shares how his book went to the bestseller list and prompted a Go Giver movement. His business model is completely unique and although Bob speaks a great deal, he focuses on his membership and community groups for the future of his business. Want to learn how to expand beyond speeches? Listen up.

3 Tips for Effective Positioning

By Jane Atkinson

In the world of professional speaking market positioning can influence your overall branding. Definition of market positioning: “An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer’s mind.” The ability to really influence or persuade perception can start with a brief introspective of 3 branding components. 1. Is Your Brand Sticky? 2. What’s […]

Brand Part I: Is Your Brand Memorable?

By Jane Atkinson

A brand is a concept or idea that helps to distinguish you from everybody else. – It may be a personal brand, ie.: Dr. Phil, which may work if you have a large following who know you mostly by name…. OR – it may be based on your work (my preference) ie: Red Zone Marketing (check out what Mary Beth is doing, she’s really sharp) www.redzonemarketing.com. OR A book title might also be a great brand. (ie: 7 Habits, Who Moved My […]