Doing the Right Thing Even When No One is Looking

By Jane Atkinson

It’s easy to do the right thing when everyone is watching. But it’s just as important to do the right thing when no one is watching. You have a decision to make. A lead comes in for a speaking engagement and it sounds like they found you organically via Google. But your spidey senses say that maybe, just maybe, it came from a speaker’s bureau proposing you. You request a call with the client and you […]

The Cost of a Wrong Fit Client

By Jane Atkinson

I just celebrated the 13 year anniversary of having my own business and what’s funny is that I’m still learning the lessons in year 13 that I learned in year one. After all this time, I still need to sharpen my wrong fit client detector. What that means is that I need to recognize when a client is not going to be a good fit earlier on in the process of working with them. That’s […]

What Are the Flashpoints in Your Business?

By Jane Atkinson

Vince Poscente shared the term Flashpoint with me when I was writing the book, The Wealthy Speaker. He told me that they were moments in your business when it took off like a rocket – serious turning points towards your ultimate goals. No doubt you have experienced some already: – The day you gave your first paid speech. – The moment you cracked open that first box of your freshly printed new book. – When […]

Picking Your Lane in Your Speaking Business

By Jane Atkinson

The question does come up quite frequently, “How do I pick my lane?”, a.k.a., “How do I figure out what speaking topic to be known for?” Some of you might have this nailed, and some of you might not. Whether or not you do, this is a good process to go through to make sure you’re still in line with your topics. The reason someone might want to pick their lane is simple – to […]

What is Your Sales Superpower?

By Jane Atkinson

I hired Ed Tate to come and deliver presentations skills training for my live event in February and boy did he deliver.  When talking about knowing our strengths, one of the terms he used was “superpower” and it got me wondering….. What’s your sales superpower? One of my clients, Generations Expert, Amanda Hammett, was busting her butt day after day reaching out to people from behind her computer.  She was making the odd cold call […]