5 Strategies for Making a Name for Yourself in Your Target Market

By Jane Atkinson

How well known are you in your market? When someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]? If yes – then you have probably done a great job positioning yourself in the market. If not, then you’ve got a bit of work to do – and it can all start with five […]

The Ins and Outs of Working with a Speakers Bureau to Build Your Speaking Business

By Jane Atkinson

A common area I see many people working to build their speaking business explore is working with a speakers bureau to get more gigs. While for some, this can prove to be highly effective, it isn’t for every speaker. Today I’m going to share the ins and outs of working with a speakers bureau so you can determine if it’s right for you. Is Working with a Speakers Bureau Right for My Speaking Business? The […]

Speaking Career or Speaking Business, Which do You Choose?

By Jane Atkinson

When you meet someone on a plane and they ask what do you do, what do you say? – I am a speaker. – I am a coach. – I am a consultant. As you’ve probably heard me say before, I go once a quarter to a group called Strategic Coach, which really has me thinking through every aspect of my business. We examine our time management, processes, customer service (front stage and back stage), […]

What is Your Sales Superpower?

By Jane Atkinson

I hired Ed Tate to come and deliver presentations skills training for my live event in February and boy did he deliver.  When talking about knowing our strengths, one of the terms he used was “superpower” and it got me wondering….. What’s your sales superpower? One of my clients, Generations Expert, Amanda Hammett, was busting her butt day after day reaching out to people from behind her computer.  She was making the odd cold call […]

Is Your Speaking Business Transaction Based or Relationship Based?

By Jane Atkinson

So, you are going along in business, doing your thing, focused on what… Getting the gig, right? That is what most of my clients want. They want to get onto the shortlist and close the deal. Then, they hope to go in, do an incredible job and have the client fall in love them. If they are lucky, another engagement may come from that same client. Woohoo! What if the goal right from the get-go […]