Running the Numbers In Your Business

By Jane Atkinson

When someone gets into the speaking business, it is usually because they enjoy delivering a message and connecting with an audience. However, ‘speaking’ is just a small part of a speaking business. The reality is there is so much more to running a small business and finding success and it all starts with running the numbers. A huge aspect of growing a successful business is knowing your numbers inside and out. Have you ever watched an […]

Why Knowing Your Numbers is Crucial to the Bottom Line

By Jane Atkinson

Years ago I saw speaker’s agent Holli Catchpole (one of my idols!) give a talk at an NSA conference. She was talking about how she and her then boss, Tony Alessandra, kept a close eye on the accountant’s reports. They were constantly studying the Profit and Loss sheet to see where they could trim expenses or add revenue.   Keeping a close eye on my numbers has been in the back of my mind for […]