[Podcast] Marketing Strategies to Book More Business with Carolyn Crummey

By Jane Atkinson

I think one thing anyone reading this article can agree on is that developing effective marketing strategies for your speaking business is essential for finding and securing new prospects and clients. So, let me ask you this: Do you have effective marketing strategies in place and are they doing what you want them to do? In episode 60 of The Wealthy Speaker Podcast, we are joined by Carolyn Crummey, owner of VirTasktic – a boutique […]

Why Knowing Your Numbers is Crucial to the Bottom Line

By Jane Atkinson

Years ago I saw speaker’s agent Holli Catchpole (one of my idols!) give a talk at an NSA conference. She was talking about how she and her then boss, Tony Alessandra, kept a close eye on the accountant’s reports. They were constantly studying the Profit and Loss sheet to see where they could trim expenses or add revenue.   Keeping a close eye on my numbers has been in the back of my mind for […]