What is Your Social Media Strategy?

By Jane Atkinson

I admire people who have a strong content and social media strategy. They know exactly who they are talking to and what content to deliver to them on a regular basis. They skillfully pepper in personal content along with solid ideas based on their area of expertise to not only deliver content of value but personality. So impressive! However, I wonder… Is that what most people are doing? I know many who are, but probably […]

The Best Marketing Move I Ever Made

By Jane Atkinson

We have been talking a lot about lead generation and lists lately. Here’s the thing: your list is either working for you, or it’s not. You either have people who are actively engaging with you and your content (they open emails, click on links and send respond via email or social networks), or you have folks who are dead weight and dragging down your metrics. We recently trimmed 2000 names off of our list of […]