Is Your Writing Aiming Right?

By Jane Atkinson

Who is your copy writing designed to capture? During our coaching, a client and I will often spend time deciding WHO we want to speak to with our website or marketing materials. Sometimes it can be difficult to pin down. However, skipping this step will certainly lead to confusion when it comes to developing a strong promise statement and writing the copy for your site. Many people target the audience, when they’d be better off […]