How Well Does Your Business Rate When It Comes to Delighting Customers?

By Jane Atkinson

This past week I attended my first Masters Golf Tournament at Augusta National Golf Course. I surprised my husband with the tickets for Christmas, and we were both blown away by the experience and the operation. I say “operation” because each day approximately 30,000 people descended on this golf course all at once and it moves like a tremendously well-oiled machine.   Every staff member is friendly and highly trained, they have concessions (with surprisingly […]