Beware the Stale Mailing List

By Jane Atkinson

We all know how important having a list is to our business marketing efforts. For many of us, myself included, we have been capturing names through lead magnets and other sources and building our lists for years. In fact, my list is almost at 10K names. The bigger the list, the better, right? No. Not necessarily. As I recently learned, . As my email marketing support team pointed out, the numbers you should be concentrated […]