3 Keys to Better Branding for Your Speaking Business

By Jane Atkinson

We talk a lot on this blog about the big things. How to position yourself as an expert vs. a speaker. How to ensure that your website is working. However, today, it is about the little things you can do for better branding. Everything you do within your business, you should be thinking about your brand. Your brand becomes your identifier. If you are not consistent, then your brand weakens. Here are what I think […]

The Best Marketing Move I Ever Made

By Jane Atkinson

We have been talking a lot about lead generation and lists lately. Here’s the thing: your list is either working for you, or it’s not. You either have people who are actively engaging with you and your content (they open emails, click on links and send respond via email or social networks), or you have folks who are dead weight and dragging down your metrics. We recently trimmed 2000 names off of our list of […]

Beware the Stale Mailing List

By Jane Atkinson

We all know how important having a list is to our business marketing efforts. For many of us, myself included, we have been capturing names through lead magnets and other sources and building our lists for years. In fact, my list is almost at 10K names. The bigger the list, the better, right? No. Not necessarily. As I recently learned, . As my email marketing support team pointed out, the numbers you should be concentrated […]

Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients

By Jane Atkinson

Social media and email broadcasting have changed over the past few years, giving business owners who maintain an online presence so much to think about. Should I have a Facebook business page?  Should I start a Facebook group?  How often should I email prospective clients – and how often is too much? These questions aside, there’s one thing that seems pretty cut and dry to me, and that’s permission marketing.  Permission marketing refers to the […]