A week or so ago I asked this question on Facebook about getting new speaking gigs: If you weren’t getting the bookings that you wanted, would you a) work on the speech or b) work on the marketing? I was interested to see all of the different answers and here’s my answer. It depends. I’m sorry – I know you probably wanted a definitive answer, but there isn’t one. It depends on the scenario and […]
Elton John is a music legend. I went to his concert in my hometown last week, and it was apparent to everyone there that he deserved that title. Moreover, when he wrapped up, there was, of course, a 10-minute standing ovation. He likely could have stood on his head and spit nickels, and he would have received that ovation. Why? Because of his lengthy career, an incredibly rich book of hits and genius on the […]
Welcome to the Wealthy Speaker University podcast series with Jane Atkinson. On today’s episode Jane talks with Lou Heckler about best practices in delivering an epic keynote.
I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. If people are talking about how other conferences “must book you as their speaker”, then ‘be awesome’ marketing is at work. Even speakers like Ryan Estis, who are turning down as many dates as they are […]
It’s so nice when we get feedback from people. Just today, I had an email from a fan who said “because of your ‘Phrase That Pays’ idea from The Epic Keynote, I got my first standing ovation.” Sweet! A standing ovation might be one way to determine if your keynote was epic…. what are some other ways to measure it? Here are 3 quick tips: 1. An epic keynote promotes conversation. People talk about it […]