What is ‘Be Awesome’ Marketing?

By Jane Atkinson

I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. If people are talking about how other conferences “must book you as their speaker”, then ‘be awesome’ marketing is at work. Even speakers like Ryan Estis, who are turning down as many dates as they are […]

How Do you Measure an Epic Keynote?

By Jane Atkinson

It’s so nice when we get feedback from people.  Just today, I had an email from a fan who said “because of your ‘Phrase That Pays’ idea from The Epic Keynote, I got my first standing ovation.”  Sweet! A standing ovation might be one way to determine if your keynote was epic…. what are some other ways to measure it? Here are 3 quick tips: 1.  An epic keynote promotes conversation. People talk about it […]