Brand Expansion: Growing Your Umbrella

By Jane Atkinson

Recently I told you that I was adding a new lane to my business model. As a business owner, this is something we often do in order to achieve brand expansion and create additional business income. As a professional speaker, you too should be looking at ways to make money when you are not on the stage. I refer to this as growing your umbrella. Adding a new revenue stream to your umbrella takes work […]