Skating by on Fame, Fortune and Longevity

By Jane Atkinson

Being famous will get you the booking the first time, but to get asked back, you’ve got to surprise them. Decision makers who are looking to put bums in seats by hiring someone famous, love it when you go out of your way to: Know who the group is and what they do Know how your ideas can be applied (i.e., what their challenges are) Genuinely care about the audience (don’t blow in and out […]