Who Is Your Perfect Audience?

By Jane Atkinson

Many of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers. And Frank is all in on sales audiences. Defining your perfect audience is a crucial step in picking a lane. As I have explained many times in the past, choosing a specific topic […]

How to Attract Your Perfect Audience

By Jane Atkinson

Singer Arianna Grande broke off her engagement to actor Pete Davidson, and instead of saying, “Goodbye, you goofball,” she said, “Thank you. Next!”  Now, what could a 25-year-old pop diva teach us about booking more speaking gigs?  Everything! There are two steps to her approach that you should also keep in mind as a speaker who is looking to attract your perfect audience. First, be grateful for the opportunities you are given. Second, move on […]