Are You the Best Thing Since Sliced Bread?

By Jane Atkinson

Sometimes I hear people who book speakers talking about how speakers approach them. The speakers ask “do you have a couple of minutes?” and then proceed to keep them on the line for a half hour telling them how great and unique they are. So what’s the problem here? Bureaus, meeting planners and decision makers have likely heard it this before. You can tell them how great you are, but chances are very, very good […]

Recession Means Getting Back to Basics

By Jane Atkinson

George C. Speaker has been in the business for 20 years and has thrived for most of them. But his calendar in the past 12 months has been hit hard. Business is down nearly 50%. So what does George do? Well, back when I first entered the business, there was a process that we followed…..’call-send-call’. Call a prospect, discover their needs, see if they’re a fit, send over some information, call and follow up. (You […]