A Simple Strategy for Getting to Your First Yes

By Jane Atkinson

When we reach out to prospects who do not know us, our goal should never be to “book a date” from our early communication. The goal should be to gain forward movement, start building a relationship and rapport. Once you begin to develop that relationship, the goal shifts to then hoping that the recipient will write back with a “yes” so that you can continue to the next step. That is why I love what […]