Developing “Your Customer Value Algorithm” with Greg Schinkel

By Jane Atkinson

Are we using the most effective strategies to help our customers?  In this episode of The Wealthy Speaker Podcast, Greg Schinkel is going to explain how we need to shift our thinking regarding how we gather information and present ideas to assist customers in more current and effective ways. Greg Schinkel is the president of Front Line Leadership Systems in the United States and Canada. He and his team specialize in developing front line supervisors, […]

Is Your Speaking Business Transaction Based or Relationship Based?

By Jane Atkinson

So, you are going along in business, doing your thing, focused on what… Getting the gig, right? That is what most of my clients want. They want to get onto the shortlist and close the deal. Then, they hope to go in, do an incredible job and have the client fall in love them. If they are lucky, another engagement may come from that same client. Woohoo! What if the goal right from the get-go […]

[Podcast] Winning the Million Dollar Training Contract with Greg Schinkel

By Jane Atkinson

As a professional speaker, you are constantly vying to win the contract that gets you on the stage and speaking. And many of you also have additional products, including training, that you are constantly pitching to potential customers with the hope of winning some additional business. On this week’s podcast, Jane is joined by Greg Schinkel, owner of Front Line Leadership – a team who specializes in training front-line supervisors, team leaders, and managers of a […]

Where’s the Pain?? Serving Your Perfect Customer

By Jane Atkinson

I’m going thru an amazing course right now that has me really identifying my perfect customer.  Trying to be all things to all people – even in a tight niche like mine (speakers) – can be a challenge. So imagine you’re a speaker who says “my message is great for anyone”.  I think you’ll find that at some point being too broad will keep you in struggle mode. My client Greg Schinkel is a perfect […]