Tapping into Your Why to Catapult Your Speaking Business

By Jane Atkinson

Before going to ICON17, the annual Infusionsoft conference, last week, I thought I was doing a pretty good job at using the CRM and marketing machine that I have had for four years. I send out my weekly business and marketing tips, promote our upcoming events and use the shopping cart. Boy, was I wrong! I was only using 10% of its supreme power. To borrow a term from my client Elaine Froese, I had […]

Why a CRM is Essential for Growing a Speaking Business

By Jane Atkinson

As a speaker looking to grow your business, you must think about building an infrastructure that will support that growth. Often this means that in place of the Excel spreadsheets, post-it notes, legal pad, or folders in your email program you have been using to manage your business, you will need to opt for more sophisticated tools and solutions. One tool every speaker should consider is a CRM, or Customer Relationship Management system. Here’s why […]