Recently I was working with a speaker who had a background in law enforcement. More specifically, his job had been to talk to the press when something police related was going down in his county. So naturally, communication was his area of expertise. When discussing “fire” strategies (rolling out your new offerings to your target market), I suggested he develop a page on his website specifically for law enforcement. This would start planting seeds all […]
Have you ever noticed that when you deliver a presentation where people are familiar with your work, and love you already, you do a better job? It happens in coaching all the time. When someone has seen you speak or is referred by a fan, the wheels are greased and you don’t have to start from the bottom of the credibility barrel. It’s just so much easier to do good work when you aren’t concerned […]
Watch this conversation between Jane Atkinson (author of The Wealthy Speaker 2.0) and Joe Calloway (author of Becoming a Category of One) while they discuss aligning your wealthy speaker business.
Join Jane Atkinson on this episode of the Wealthy Speaker podcast series. Today she talks with Joe Calloway about his book Becoming a Category of One.
You’ve been around the block. You’ve seen many things come and go from our industry. Perhaps you’ve been through business ups, business downs, stage bombs, reinvention, burnout….and back again. So what’s next? How do you kick 2015 into gear? Here are 3 tips for Becoming A Category of One in 2015: 1. REINVENTION, A MUST. If two or more years have passed and you haven’t updated your brand, your message or your marketing, you might […]