Why Knowing Your Numbers is Crucial to the Bottom Line

By Jane Atkinson

Years ago I saw speaker’s agent Holli Catchpole (one of my idols!) give a talk at an NSA conference. She was talking about how she and her then boss, Tony Alessandra, kept a close eye on the accountant’s reports. They were constantly studying the Profit and Loss sheet to see where they could trim expenses or add revenue.   Keeping a close eye on my numbers has been in the back of my mind for […]