Where’s the Pain?? Serving Your Perfect Customer

By Jane Atkinson

I’m going thru an amazing course right now that has me really identifying my perfect customer.  Trying to be all things to all people – even in a tight niche like mine (speakers) – can be a challenge. So imagine you’re a speaker who says “my message is great for anyone”.  I think you’ll find that at some point being too broad will keep you in struggle mode. My client Greg Schinkel is a perfect […]