What is ‘Be Awesome’ Marketing?

By Jane Atkinson

I’ve been talking about it for years – your presentation being your #1 form of marketing. If every speech is leading to more business (there will be some exceptions), then the strategy of ‘be awesome’ marketing is at work. If people are talking about how other conferences “must book you as their speaker”, then ‘be awesome’ marketing is at work. Even speakers like Ryan Estis, who are turning down as many dates as they are […]