4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs

By Jane Atkinson

I have clients who are successful not because of their marketing, but in spite of it. The crazy thing is that even though they are positioning themselves as speakers rather than experts, and they lack a strong promise statement on their website (which is cluttered and unclear) they still get business. Guess what. They are the lucky ones. They built momentum in a time when positioning was not as important and are getting booked despite […]