Your Missed Branding Opportunity

By Jane Atkinson

Every day I get about a hundred business emails. Some days, it’s even more. One thing I’ve noticed is that a large majority of these emails have @gmail.com at the end of them. You saw that I mentioned these are business emails, right? So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. If you are using a gmail.com email address, or heaven forbid […]

15 Ways to Market Your Speaking Business and Build Your Brand

By Jane Atkinson

We all know that whether you are a new business or one that’s been around for years, marketing is the key to building a brand and getting your message to the world. That said, there is no shortage of things that we “should” be doing to market our business. From blogging to writing a book to online advertising, it can be difficult for any business owner to know where to spend their time and dollars […]

15 Marketing Initiatives to Consider For Your Speaking Business

By Jane Atkinson

Last week I went to my quarterly coaching session. It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?”  I thought to myself, “I think I do pretty well in this area.” When comparing notes with my classmates, I was on track. I even realized that I take some of the things we do for granted. As I […]

4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs

By Jane Atkinson

I have clients who are successful not because of their marketing, but in spite of it. The crazy thing is that even though they are positioning themselves as speakers rather than experts, and they lack a strong promise statement on their website (which is cluttered and unclear) they still get business. Guess what. They are the lucky ones. They built momentum in a time when positioning was not as important and are getting booked despite […]