Going Deep in Your Niche with Elaine Froese

By Jane Atkinson

I always advise my clients to choose a specific topic and discuss the importance of letting your potential clients know exactly how you can serve them.  Today I am thrilled to welcome Elaine Froese to The Wealthy Speaker Show. Elaine is a long-time friend, keynote speaker and lifelong farmer who will share her journey and explain why choosing a particular niche is a great idea. As a certified farm family business transition coach, Elaine specializes […]

Where’s the Pain?? Serving Your Perfect Customer

By Jane Atkinson

I’m going thru an amazing course right now that has me really identifying my perfect customer.  Trying to be all things to all people – even in a tight niche like mine (speakers) – can be a challenge. So imagine you’re a speaker who says “my message is great for anyone”.  I think you’ll find that at some point being too broad will keep you in struggle mode. My client Greg Schinkel is a perfect […]