Marketing with a Bow & Arrow

By Jane Atkinson

How focused is your outbound marketing? Many of my clients are moving into the FIRE mode because they have already completed READY and AIM. Here are some tips on FIRING. FOCUS IS KEY Your goal is to choose anywhere from 1 to 3 industries on which to focus your outbound efforts. You might ultimately decide that you can only market to one industry effectively, that would be fine. This focus will allow you to monitor […]