A Common Behaviour That May Stunt Your Business Growth

By Jane Atkinson

Today I want to talk about a common behavior that many business owners, including all of you speakers, run into. It involves having too many balls in the air. You know – too many projects, launches or other initiatives at the same time. While you may think these activities will grow your business, truth is it just may stunt your business growth! Here’s a perfect example of what I’m talking about. I had a coaching […]

[Podcast] How to Differentiate Yourself as a Speaker with Julie Holmes

By Jane Atkinson

On Episode 64 of The Wealthy Speaker Podcast, we are tackling an issue that I know almost all of you struggle with: How to Differentiate Yourself as a Speaker. What is it that you must do to rise up in the sea of speakers to get noticed by clients, decision makers, and speakers’ bureaus? Well, our guest Julie Holmes is going to help answer that exact question for us! Julie is a 20-year marketing and […]

Why You Need to Pick A Lane to Win as a Professional Speaker

By Jane Atkinson

This blog post will not be the first time I have talked to you about picking a lane. We talked about it back in 2014 when I told you that Becoming a Wealthy Speaker Requires Picking a Lane. We also talked about it again last June in our 4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs. And we are going to talk about it again today. Why? Because it as an absolutely […]

4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs

By Jane Atkinson

I have clients who are successful not because of their marketing, but in spite of it. The crazy thing is that even though they are positioning themselves as speakers rather than experts, and they lack a strong promise statement on their website (which is cluttered and unclear) they still get business. Guess what. They are the lucky ones. They built momentum in a time when positioning was not as important and are getting booked despite […]