The Power of Using Crowdsourcing for Product Development

By Jane Atkinson

Crowdsourcing is one of those buzzwords we all hear tossed around these days. By definition it means to obtain information or input into a particular task or project by enlisting the services of a number of people, either paid or unpaid, typically via the Internet. I did not even realize I was crowdsourcing when I wrote my first three books, but I had been! Let me share why it is such a powerful and effective […]

4 Tips on Going Deeper with Your Clients

By Jane Atkinson

At our recent event in Dallas, the talented Michael Hoffman shared several ideas that speakers can use to go deeper with their corporate clients. Let’s examine a few ideas to becoming the “go to” content provider for your clients. Imagine this scenario: Do you see how having a well thought out offering can allow you to go deeper with a client? I am not suggesting you train on all topics, but stick with your area […]

Picking the High Hanging, High Value Fruit

By Jane Atkinson

We always hear about picking the low hanging fruit. That is the business that is right in front of us. It might be a stack of business cards that you have not followed up on or leveraging your inner circle. Some of us can do a better job of picking that fruit and nurturing our current opportunities. But what about the fruit at the top of the tree? The fruit higher up is that larger […]