Using Storytelling as a Sales Tool

By Jane Atkinson

As a professional speaker, you likely understand the importance of storytelling on stage. The right story, told at the right time, can captivate your audience, make them lean in on their chair, and communicate your message in a powerful way that they will remember long after the event. Ironically though, many speakers don’t put storytelling to use in their sales strategy. But believe me when I say it… this is one of those factors that […]

The Things Nobody Tells You About Speaking with Grant Baldwin

By Jane Atkinson

Today we are taking a deep dive into some things that are rarely discussed before going into the speaking business.  I am joined by Grant Baldwin who is a nationally known speaker, podcaster, and author who has helped thousands of people start and build their own speaking business through his Booked and Paid to Speak Training Course. Grant and I have both worked for many years training speakers on how to build a profitable and […]

Put Yourself On The To Do List

By Jane Atkinson

Put yourself on the to do list this holiday. I ran into a friend and colleague on the plane from Vancouver recently. We were both returning from the CAPS convention, our annual gathering of Canadian Speakers. I looked at my friend and said, “Are you feeling OK?” She admitted to me that she was exhausted. That 2018 had been a very rough year for her business. Pretty sure my friend was on the path or […]

A Lesson in Humility

By Jane Atkinson

I haven’t been able to talk publicly about politics, even though it’s one of my favorite subjects, for several years now because America is so divided. I live in Canada, so you might think I’m not affected by American politics, but over 50% of my business comes from the US so I care. I care very deeply. This past month George H. W. Bush passed away joining his wife Barbara who had passed just eight […]

The Wealthy Speaker Gets Their Fee

By Jane Atkinson

I have two types of clients. Client A – The speaker who will take every piece of business that comes towards them at any fee. And Client B – The speaker who “interviews” each piece of business to check for a good fit in terms of content, expectations, fee and budget. Which one are you? Now, let me be clear, Client A might be happy because they are busy. To them busy means successful. But […]