Speaking Business Success Strategies Part 1: The Emerging Speaker

By Jane Atkinson

When you’ve been around an industry for over 30 years, like I have, it is easy to spot and empathize with people who are going through growing pains. As a professional speaker, it is a part of the journey from speaking for free to earning 6 or 7 figures. Working through (and past) growing pains is much easier if you are able to put in place the right speaking business success strategies. I’ve been fortunate […]

Crafting the Perfect Promise Statement for Marketing Your Speaking Business

By Jane Atkinson

The Promise Statement. Those of you in my community know that I talk about the importance of a perfect promise statement often. It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea or one that I invented. In fact, the idea of the promise statement came from copywriting expert Bob Bly way […]