How Well Do you Connect? (+ Connection Contest)

By Jane Atkinson

In John Maxwell’s new book “Everyone Communicates, Few Connect”, John says….. “Whether you are communicating one-on-one or with a large audience, asking questions creates a connection between you and your listeners that is vital to releasing energy and raising their interest levels. Because my audiences are often so varied, when I begin speaking…. I pose a question related to the topic I’ll be speaking on. I’m simply trying to get people to engage right away.” […]

What’s Your “Book More Business” Strategy

By Jane Atkinson

I’ve been hearing some good news stories lately so I know that there is business out there!  This tip is designed to help you get out and get your share of the pie! Here are some ideas to consider when planning your 12 month sales and marketing initiatives (because I know you HAVE a plan, right?) 1.  What expertise do you have that can help people through a difficult time? Not all companies are in trouble right now, but the fall-out of […]

Is your promise clear, concise and cha-ching??

By Jane Atkinson

I first heard the term ‘big promise’ from copywriting expert Bob Bly. Bob was talking about writing headlines on your websites and that the promise better be front and center… and super enticing. Makes sense, right? Well in the business of speaking, our marketing requires a promise. And the promise should speak to what outcome or solution that you are providing the client. You’d be surprised at how many websites don’t offer a clear promise.  […]