The Power of Knowing Your Target Audience

By Jane Atkinson

So often, the experts of the internet tell us what we “should” be doing to grow our businesses.  The problem with this, however, is that not all businesses are created equal and what may work for one business may not work for another. It is up to all of us as entrepreneurs to push back and ask ourselves, “Is this really what I should be doing?” Deciding what information you should heed to grow your business comes down […]

Why You’ve Gotta Have a Team If You Want to Scale Your Speaking Business

By Jane Atkinson

Where would I be without my team? I would be frustrated, overworked and ready to pack it in to try something else. In fact, that is exactly where I was eight years ago, at the height of the most exhausting and trying time in my business. I was a successful coach, gave lots of speeches which drove that business, sold a good amount of product, and I was doing okay financially. But I knew I […]