What is Your Social Media Strategy?

By Jane Atkinson

I admire people who have a strong content and social media strategy. They know exactly who they are talking to and what content to deliver to them on a regular basis. They skillfully pepper in personal content along with solid ideas based on their area of expertise to not only deliver content of value but personality. So impressive! However, I wonder… Is that what most people are doing? I know many who are, but probably […]

15 Marketing Initiatives to Consider For Your Speaking Business

By Jane Atkinson

Last week I went to my quarterly coaching session. It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?”  I thought to myself, “I think I do pretty well in this area.” When comparing notes with my classmates, I was on track. I even realized that I take some of the things we do for granted. As I […]

[Podcast] 6 Common Social Media Mistakes and How to Fix Them with Chris Tompkins

By Jane Atkinson

Social media mistakes. We’ve all made them. It’s okay, though, because Chris Tompkins of the Go! Agency drops by to highlight how can you go from making common social media mistakes to a social media platform that on-boards people and converts them into enthusiastic evangelists. **Stay tuned for a NEW, up-to-the-minute interview with Chris, coming Fall 2016! Listen Now! Show Notes: [2:15]  There are so many choices out there for social media platforms. Which ones should speakers focus […]

Are you distracting your prospects?

By Jane Atkinson

Recently, I decided to take most of the social media logos off of my website. You see, I don’t want to drive people away from my site (over to Facebook, LinkedIn, etc) I want to keep them with me until they take the desired action. In an effort to be deemed current, I think we all jumped on the social media bandwagon. But did we do it with strategy? Remember that old saying a confused […]