Ripping Your “Solutions” Straight from the Headlines

By Jane Atkinson

Recently I was working with a speaker who had a background in law enforcement. More specifically, his job had been to talk to the press when something police related was going down in his county. So naturally, communication was his area of expertise. When discussing “fire” strategies (rolling out your new offerings to your target market), I suggested he develop a page on his website specifically for law enforcement. This would start planting seeds all […]