Using Storytelling as a Sales Tool

By Jane Atkinson

As a professional speaker, you likely understand the importance of storytelling on stage. The right story, told at the right time, can captivate your audience, make them lean in on their chair, and communicate your message in a powerful way that they will remember long after the event. Ironically though, many speakers don’t put storytelling to use in their sales strategy. But believe me when I say it… this is one of those factors that […]

Hiring That Elusive Speaker’s Agent

By Jane Atkinson

The irony of the speaking world is that although speakers want gigs, most don’t feel comfortable selling themselves. They would rather hand that particular part of the business to someone else by hiring a speaker’s agent. My first exposure to this aspect of the speaking business came at the age of 25 when I got my first job as a speaker’s agent. Today, I still receive calls and emails each week from speakers who want […]