4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts)

By Jane Atkinson

Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business. That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important?  Well, the ability to email people who have raised their hand and asked to hear from you – SUBSCRIBERS – is one of the […]

Hiring That Elusive Speaker’s Agent

By Jane Atkinson

The irony of the speaking world is that although speakers want gigs, most don’t feel comfortable selling themselves. They would rather hand that particular part of the business to someone else by hiring a speaker’s agent. My first exposure to this aspect of the speaking business came at the age of 25 when I got my first job as a speaker’s agent. Today, I still receive calls and emails each week from speakers who want […]

4 Speaking Experts Share Advice on How to Address the Elephant in the Room

By Jane Atkinson

Last weekend at the Oscars, Chris Rock took dead aim at the elephant in the room by addressing the #OscarsSoWhite controversy. Like him or hate him, he (and the Oscar’s producers) dove head first into the debate and showed the audience that they were serious about seeking change. So how does this translate to speaking? As Speakers, we at times run into elephants in the room and, as pro’s, we need to have a plan […]