The Cost of a Wrong Fit Client

By Jane Atkinson

I just celebrated the 13 year anniversary of having my own business and what’s funny is that I’m still learning the lessons in year 13 that I learned in year one. After all this time, I still need to sharpen my wrong fit client detector. What that means is that I need to recognize when a client is not going to be a good fit earlier on in the process of working with them. That’s […]

The Power of Community

By Jane Atkinson

They say it’s lonely at the top. Imagine this: You are a busy speaker who stands in the glow of audience appreciation for an hour out of your day, and then what? You’re eating alone in yet another hotel room or airport restaurant. Who does someone, who is put up on a pedestal, go to when they have a challenging time in their business? Nearly three decades ago, I walked into my first NSA (National […]

The Growth Is In The Discomfort

By Jane Atkinson

Have you ever gone through something difficult and come out the other end really glad you did it? I sure have. And in our business, this is a common situation. When you start a new business, there’s uncertainty When you raise your fees, there’s fear When you write a new book, there’s trepidation When you stop accepting low paying gigs, there’s discomfort When you hire a new staff person, there’s nervousness When you invest in […]

Expert vs. Speaker: Are you the Coke Machine or are you the Coke?

By Jane Atkinson

Several years ago, my NSA colleague Randy Pennington was talking about positioning as an “expert” vs. a “speaker” and he asked the question “Are you the Coke machine or are you the Coke?” The Coke is our knowledge, our expertise, our content.  The Coke machine is the distribution channel for that knowledge, and speaking is just one of those in most situations. When we sit next to someone on a plane and they ask, “What […]

The Gremlins and The Grammys

By Jane Atkinson

For those of you who follow my work, I LOVE music.  All music.  And therefore, I love watching the Grammy’s to see the talent and the collaboration. I have to say I wasn’t blown away this year. When I watched it back, I realized there were many performances that were solid.  But which ones did you remember?  “Solid” wasn’t enough to get talked about the next day. There was Madonna who offered “sizzle” but doesn’t […]