Jane The NSA Virgin: 3 Tips for Maximizing Events

By Jane Atkinson

If you have ever felt like you are out on an island, by yourself, doing this business alone, keep reading. About 20 years ago, I attended my very first NSA (National Speakers Association) conference in Washington, DC. I was working as an agent for a speaker at that time and she was gracious enough to send me to learn more about the business. And boy did I learn! The Washington conference was the beginning of […]

What’s Driving your Success?

By Jane Atkinson

Have you ever gone through a period of time in cruise control? You’re just going with the flow. You know you could be doing better, but you’re feeling pretty chill about it. The phone rings, the emails come in, you deliver a pretty good product. And then something changes and POW! You shift it into overdrive! You do some of the best work of your life. You’re tearing up stages all over the place. What […]

Your Risk vs. Reward Ratio

By Jane Atkinson

Peter Drucker once said “Whenever you see a successful business, someone once made a courageous decision.” As entrepreneurs, we have risk built right into our DNA <Click to Tweet> . However that doesn’t mean that we don’t want to analyze our decisions carefully. Recently, I took a risk that cost $10,000. I took a course to learn how to deliver my own online training program. And when I add up the costs of putting the […]

Are you “Ask for the Business” Shy?

By Jane Atkinson

Most of my clients are super smart people. They have talent ooozing out of their pores. They are powerful communicators on the platform, and really terrific writers. But where do they fall short? At asking for the business. I don’t necessarily mean in person (although that may be the case with some), I mean in their regular communication with their clients. Here are 3 easy ways to ask for the business, even if you’re feeling […]

Ripping Your “Solutions” Straight from the Headlines

By Jane Atkinson

Recently I was working with a speaker who had a background in law enforcement. More specifically, his job had been to talk to the press when something police related was going down in his county. So naturally, communication was his area of expertise. When discussing “fire” strategies (rolling out your new offerings to your target market), I suggested he develop a page on his website specifically for law enforcement. This would start planting seeds all […]