4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts)

By Jane Atkinson

Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business. That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important?  Well, the ability to email people who have raised their hand and asked to hear from you – SUBSCRIBERS – is one of the […]

3 Keys to Better Branding for Your Speaking Business

By Jane Atkinson

We talk a lot on this blog about the big things. How to position yourself as an expert vs. a speaker. How to ensure that your website is working. However, today, it is about the little things you can do for better branding. Everything you do within your business, you should be thinking about your brand. Your brand becomes your identifier. If you are not consistent, then your brand weakens. Here are what I think […]