It’s Back! Our Best Speaker Website Contest 2018!

By Jane Atkinson

I’m so excited because I am currently building my own website, and as a result, I have seen my ideas about what makes a website shift and evolve. I’ll bet your ideas about great websites have changed over the years as well? Think about how many websites you’ve developed during the course of your business and how much things have progressed. The good news is that websites just keep getting better and better. We want […]

Marie Forleo Agrees, Clear is Better Than Clever

By Jane Atkinson

Don’t you love it when someone you admire reinforces one of your ideas? For years, I’ve been talking to my clients about how to make their websites clearer. I’ve also been saying that “clear is more important than clever” when it comes to the copywriting, the promise statement and your tab names. Well, I just watched a webinar by Marie Forleo, who I think has some terrific ideas for business owners and she reinforced this […]

5 Keys to Making Your Mastermind Work

By Jane Atkinson

I’ve been a part of some amazing masterminds, and I’ve been a part of some snoozers. Perhaps you can relate? Some of you are running your own masterminds, so I wanted to lay out what 10 years of putting together my Inner Circle Mastermind has taught me and the best practices that we use: 1. Common ground Each member of the group is at a similar level and has something special to share. One of the […]

Speaking Career or Speaking Business, Which do You Choose?

By Jane Atkinson

When you meet someone on a plane and they ask what do you do, what do you say? – I am a speaker. – I am a coach. – I am a consultant. As you’ve probably heard me say before, I go once a quarter to a group called Strategic Coach, which really has me thinking through every aspect of my business. We examine our time management, processes, customer service (front stage and back stage), […]

Marketing is Not One Size Fits All

By Jane Atkinson

One of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives. He is also a wonderful speaker whose story includes being a young surgeon in Dallas when President John F. Kennedy was brought in after being shot. Imagine trying to save the President’s life and watching Jackie Kennedy as she spends her last moments with her […]