It’s Back! Best Website Contest

By Jane Atkinson

August 15 is the last day to submit your suggestions for the Best Website Contest. Please add your suggestions below in the blog comments area. It’s that time again! The best website contest has become one of our most popular blog features. We’re looking for websites that have all of the key marketing components. Here’s our list: Clear promise: We can tell within 15 seconds how you are going to help your prospects.   Interesting brand: Does your brand […]

3 Tips for Effective Positioning

By Jane Atkinson

In the world of professional speaking market positioning can influence your overall branding. Definition of market positioning: “An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer’s mind.” The ability to really influence or persuade perception can start with a brief introspective of 3 branding components. 1. Is Your Brand Sticky? 2. What’s […]

Brand Part I: Is Your Brand Memorable?

By Jane Atkinson

A brand is a concept or idea that helps to distinguish you from everybody else. – It may be a personal brand, ie.: Dr. Phil, which may work if you have a large following who know you mostly by name…. OR – it may be based on your work (my preference) ie: Red Zone Marketing (check out what Mary Beth is doing, she’s really sharp) www.redzonemarketing.com. OR A book title might also be a great brand. (ie: 7 Habits, Who Moved My […]