Is Your Marketing YOU-Centric or THEM-Centric?

By Jane Atkinson

I visit at least a half dozen client websites per week and it surprises me how often I still see the message “hire me, I’m a speaker”. In order to be as effective as possible, the message should be “here’s how our work can help your company”.¬† (Of course, this might vary based on your target market.) Since speaking is only one of the ways we distribute our knowledge, we want to position as an […]

Top 6! Best Speaker Website Contest

By Jane Atkinson

The best speaker website contest is now closed and we need you to vote!! Here is where you go to PLACE YOUR VOTE ON FACEBOOK! https://tinyurl.com/nnuvlgo¬† We were looking for uniqueness, clear promise (how you help people) and a strong video. We had many websites to choose from, thank you for everyone for participating. If you want to see all of the entries and my feedback, click here. ****** Choose from one of these top […]

Don’t Forget that Marketing Flip Flop!

By Jane Atkinson

I originally posted on this topic in 2008, but it appears it needs repeating! In today’s competitive climate, it shocks me to see that many speakers still start out their home page saying things like “Hire John Doe for your next meeting”. When the economy tightens, companies and associations have to prove to their stakeholders that their budgets are spent wisely. The marketing flip flip is about putting the outcomes to the client first, and […]

Is Your Writing Aiming Right?

By Jane Atkinson

Who is your copy writing designed to capture? During our coaching, a client and I will often spend time deciding WHO we want to speak to with our website or marketing materials. Sometimes it can be difficult to pin down. However, skipping this step will certainly lead to confusion when it comes to developing a strong promise statement and writing the copy for your site. Many people target the audience, when they’d be better off […]

So, what’s a great website really look like?

By Jane Atkinson

After launching The Best Speaking-Expert Website Contest last week, I was thrilled with the response – more than 65 entries and counting! After reviewing some sites, I realized something…. Some people are confused about what makes a great website. I’m not saying there weren’t a few good ones, and you’ll see them in the finals. But several led me to think…. “Really? This is THE BEST speaker website you’ve seen?” Here are some of the […]