When Celebrity Trumps Style: Can High Profile Speakers Do No Wrong?

By Jane Atkinson

(Note: the use of the word “trump” in the title is in no way pertaining to any political candidate!) Sometimes you will find a speaker who is loved by audiences simply because of his or her bio, accomplishments or celebrity status. These celebrity speakers obviously have something great going for them, but I think even they could use an occasional tune-up. Here are a few examples from my career, along with five tips on how to […]

How Is Your Business Doing? Take the Mid-Year Review Survey & Charge Ahead in the Second Half of 2016

By Jane Atkinson

To improve your speaking business, it’s important that you take the time to reflect and assess your progress, then make goals that will push you ahead. A common time to do this is January 1st when we reflect on the past year and make resolutions that will help us achieve more in the year ahead. However, reflection and goal setting are far too important to do only once per year. This is why I suggest […]

Hiring That Elusive Speaker’s Agent

By Jane Atkinson

The irony of the speaking world is that although speakers want gigs, most don’t feel comfortable selling themselves. They would rather hand that particular part of the business to someone else by hiring a speaker’s agent. My first exposure to this aspect of the speaking business came at the age of 25 when I got my first job as a speaker’s agent. Today, I still receive calls and emails each week from speakers who want […]

It’s Time to Tell Your Story: Using Storytelling to Spark Your Speaking Career

By Jane Atkinson

The ability to tell your story is a skill that every speaker should develop. It involves examining your past to understand how it has led you to the present; picking through the minor details to find the truly transformative events that have led you to where you are today. There are many marketing benefits that come from learning to tell your story. For example, my client Kindra Hall talks about using story as a sales tool, […]