Is Your Speaking Business Transaction Based or Relationship Based?

By Jane Atkinson

So, you are going along in business, doing your thing, focused on what… Getting the gig, right? That is what most of my clients want. They want to get onto the shortlist and close the deal. Then, they hope to go in, do an incredible job and have the client fall in love them. If they are lucky, another engagement may come from that same client. Woohoo! What if the goal right from the get-go […]