The Secret Tool for Booking More Speaking Gigs

By Jane Atkinson

One of the most important aspects of building a successful speaking business is remembering that our success is built on the relationships we build. How we approach new prospects and nurture the relationship will determine if we will ever get a ‘Yes’ from them. Your ability to build strong relationships will be the secret formula for securing more speaking gigs and growing your speaking business! Building Relationships that Secure More Speaking Gigs When we reach […]

How to Find Speaking Gigs that Pay

By Jane Atkinson

I just got off the phone with a client who was told by somebody that there is no money in speaking and that you should only speak for free.   Huh? Well, if that’s true, then someone is going to have to explain to me how it is that my clients are getting paid, $3,500, $7,500, $15K, and $30K per speech! There is money in speaking. And to get some of that money, you need to […]

Are Your Speaking Fees a Hot Mess?

By Jane Atkinson

How are your speaking fees? Are you able to stand tall when it comes to selling yourself and demanding your fee for each gig? Or are your speaking fees a hot mess, and you are constantly negotiating and lowering them to just get the job? In this post, I want to talk about what may be causing you to constantly negotiate your speaking fees and what steps you can take to move out of that […]

Who Is Your Perfect Audience?

By Jane Atkinson

Many of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers. And Frank is all in on sales audiences. Defining your perfect audience is a crucial step in picking a lane. As I have explained many times in the past, choosing a specific topic […]